The history of Schwalbe tires started in 1973. Up to that point bicycle tires were hardly a high-quality product. Ralf Bohle, the founder of Schwalbe, wanted to change that. He specialized solely on bicycle tires. Since then, Schwalbe stands for numerous innovations, such as the Marathon series, the redevelopment of the balloon tire equipment, the invention of the Flat-less® tire, the further development of the tubeless technology and much more.