Healthy printing products
In 2011 and after intensive research, the Austrian printing and communication company gugler* succeeded in producing printing products in such a way that they could be returned to the biological cycle at the end of their product life cycle. For that, they have been awarded with the Cradle to Cradle® Silver Certification for their pureprint product group. All the substances used in the Cradle to Cradle® Certified printing products have been analyzed together with EPEA. The resulting optimizations focused on material health reutilization criteria.
Paper is a valuable and versatile raw material and these traits must be maintained in the recycling process. If the components used in printing products are safe for the biological cycle, then the sludge from de-inking is no longer waste, but becomes a nutrient.
“Cradle to Cradle was a welcomed opportunity for innovation which allowed gugler*, once again, to forge ahead of the field with a unique USP while bringing positive change into the world”