In January the United States Environmental Protection Agency (EPA) has recognized the Cradle to Cradle Certified™ Product Standard at the highest level on its new list of recommendations of standards and eco-labels for federal sustainable purchasing. The recommendation is part of the EPA’s recently released guidelines for identifying which private sector standards and eco-labels US federal agencies should use when purchasing greener products. For EPEA customers that export C2C-certified products from Europe to the U.S. or manufacture in the U.S., this is an added value for government purchasing.
The endorsement of Cradle to Cradle Certified in the new EPA guidelines represents a tremendous vote of confidence in the credibility and significance of both the Cradle to Cradle® product design methodology and the product certification itself. This amplifies the competitive advantage for companies in adopting the Cradle to Cradle® product design standard for their products, especially when seeking to provide products to federal agencies.
The recommendation cites Cradle to Cradle Certified as a top-tier standard across all seven of the list’s building and construction product categories, including adhesives, carpet, ceiling tiles (acoustical), fiberboard and wallboard, flooring, insulation, and interior latex paint. Cradle to Cradle Certified is also recommended as a top-tier standard for furniture. As a result, more than 350 Cradle to Cradle Certified products now fall under EPA recommendation categories, with potential for the addition of certified products in other categories in the future.
EPEA is particularly proud of the EPA recommendations due to the stringent nature of the selection criteria, which give preference to multi-attribute (life-cycle based) standards and eco-labels with specific regard for standards that address environmental ‘hotspots’ (areas of high impact) across a product’s life cycle. The Cradle to Cradle Certified Product Standard achieved the highest level of preference, which also required the EPA to confirm the availability of a competent certification body in addition to a rigorous product standard.
The inclusion of Cradle to Cradle Certified in the guidelines is a testament to the growing value of the product standard for all who share a commitment to innovating, making and verifying materials and products for the circular economy!